Why, and how to, create a Pinterest page for your business


Integrating Pinterest with your current social media marketing scheme is a simple and effective way to attract new visitors. 69% of users of the social network Pinterest have found an item that they wound up purchasing through the Pinterest website, according to this 2012 study. Statistics like that is the reason that Pinterest has become “the next frontier” for internet marketers who have already tackled Facebook and Twitter. In actuality, it’s pretty simple to integrate Pinterest into your current marketing plans, and utilize this social media network to bring additional visitors to your main site.

First, create a business account on Pinterest. This gives you the opportunity to connect your webpage to the items you post. Next, consider creating a few “boards” related to your business. A Pinterest board is a selection of images you choose to “pin.” Choose great images from your website for inclusion on these boards. Finally, if you use WordPress for your website, you can utilize any number of apps that make pinning super easy for you and your guests.

Taking advantage of every (free) marketing opportunity that exists to you is one important way you can stay ahead of the competition. And hopefully this will help you get started on the Pinterest path.