The original site for this Virginia equipment rental company lacked imagination, and had no method for the site owner to update their inventory without having to contact and pay a website designer every time.
The use of a video and better coding techniques make this new site far more SEO friendly. The overall appearance of the site is also enhanced with better graphics, and friendlier fonts. Contact forms on every page makes it simple for the customer to obtain more information, or establish a relationship with the firm. These types of calls to action can generate a lot of business, and are a wise use of space.
Perhaps the most important point for the business owner is the use of a content management system that allows for simple changes to be made to the web site, without the need for an expensive website designer. Now they can add or subtract merchandise, or edit descriptions and content if the need arises. Think of the savings there!
Overall the new website offers more visual appeal, is easier to read, and truly looks polished. Navigation is easy, and pages are broken down by category, making it much easier for the customer to find what they are looking for.
“The past 10 years I have run a coupon for $10 in the phone book for first time renters. Last year I had one customer bring one in. The same statistic goes for the year before. (Thanks to the new website) This past weekend I had 7 people use the coupon and currently there are several future reservations where the coupon is also going to be used. I am very pleased. Thank you.”
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