When you identify long-tail keywords for your business, you have a better chance of driving more traffic to your website and converting that traffic into sales. Long-tail keywords are keyword phrases that consist of four or more words. Research shows that people who search for long-tail keywords are 2.5 times more likely to make a purchase than those who use common search terms.
Long-tail keywords are very specific (the more specific, the better) and can drive valuable traffic to your website. These keywords are often specific to your niche and not searched for very often. You will not have a lot of competition for these keywords since they are specific to your company, and you most likely will not find them on keyword research tools.
To discover your long-tail keywords, you need a clear vision of your company’s mission and the products or services you sell. When you focus on your mission and the things that you do well, you can find specific keyword phrases to fit your description.
When choosing your long-tail keywords, ask yourself if the phrase is clear enough and specific enough. While long-tail keyword phrases draw less traffic than more common words and phrases, they are much more likely to lead to sales. Long-tail keywords are clear and reveal the searcher’s intent.
Long-tail keywords are also valuable to your company because your cost per click is lower when creating an AdWords campaign. There is not as much competition for these keyword phrases. For example, a search for the word “shoes” is general and unlikely to result in a sale. On the other hand, a search for “Buscemi 100 mm High-Top Red Men’s Sneakers Size 9” is quite specific and reveals exactly what the customer is searching for, which will most likely result in a sale.