Why, and how to, setup your Google My Business profile

Google My Business (G.M.B.) is a free tool that helps your customers (especially those searching on mobile devices) find basic information about your business. It provides Googlers a quick, easy-to-digest, snapshot of your business, including aspects like: your address, phone, website, hours, a map to your location, directions and reviews.

Where does your Google My Business Listing appear?
Very often, the G.M.B. listings appear higher up the Google results page than the regular search results. Such is the case when you search for “Hoboken Website Designer”. You’ll notice that our G.M.B. listing appears higher than our regular search result listing. And we’re #1! (woot!).

google my business

But when your search for your specific company name, a single G.M.B. profile should appear, but this time it will include a little more detail like: Google street view images of your location, maybe your logo and other pics you’ve uploaded, expanded reviews, and more. Here’s a look at ours:

expanded google my business profile


Why You Need To Claim Your Google My Business Listing

Even if you’re already listed in other online directories (Yelp, Yahoo, etc..), you still need G.M.B. because Google is the #1 search engine and it’s going to give preference to its own products. Sometimes Google will auto-generate a profile for you by pulling in your business information from other online sources. Though it won’t necessarily be accurate if things have changed over time like your hours, address or phone. So it’s super important to make sure everything is accurate. Plus, once you have claimed your listing, you’ll be able to proactively ask your customers to submit positive reviews.

How to Claim Your Google My Business Profile
You’ll need a Gmail account. So set one up if you don’t already have one.

Follow the step-by-step instructions that Google provides here.

Still need help? Call us at 201-253-6734 or email us.