This site was designed for group that owns and operates several restaurants, and lounges in Hoboken and New York City. In order to attract more investors, they needed an impressive web presence where they could show potential partners or lenders their past success stories.
The use of the black and white historical photo makes a bold impact, and acts as a metaphor for the tenacity and grit of the company. And the photo implies this company is in it for the long haul and has ambitious goals. Immediately that important message is relayed to investors.
A photographic portfolio further cements the notion of success, as it focuses on the groups past accomplishments. Now investors can feel confident in their decision to partner with this company.
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