I received a promotional e-mail today from who knows what company about who cares what product. But what got my attention was the fact that they put a QR code in their e-mail. Do you know why that doesn’t make sense? Obviously they didn’t. Go ahead and scan the QR code in this post and you might start to understand before getting into the meat of this tutorial.
A Quick Response (QR) code is that square box with the funky zebra/camouflage dot print that you’re seeing all over the place now. They’re often found (for now but soon to be everywhere!!!) in magazine advertisements, on posters, on product packaging and on store-front windows. When you scan a QR code with your smart phone, it takes you to a website address. Businesses use it to give the customer a way to access additional information, maybe even deals, about whatever product or service the customer has just been exposed to.
So why is it weird to have a QR code in an e-mail blast or on a webpage? Well… have you scanned this QR code yet? If so, you’ll notice that it just took you to this same post. That’s because a QR code is nothing more than a link to a webpage. But the thing is, when someone is already on a webpage, or looking at an e-mail, you can provide regular hyperlinks to whatever webpage destination you want to take them to. Why in the world would you make them take out their smart phone, then scan, then go to the webpage you want them at, and force them to look at in in their tiny phone screen instead of on the computer?! Just give ’em a regular old hyperlink.
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