Any magician understands that perception is reality. That concept applies to one’s website design as well. That’s why this New York City magician asked us to revamp his site and perform our own brand of magic.
When potential clients visit a performer’s website they expect to see a sample of his/her talents. That’s why we added YouTube clips of this performer doing his act. Additionally, we added lots of client testimonials from earlier clients to help convince his new prospects that he puts on a great show.
To make the experience more user-friendly, we improved the website navigation so visitors could more easily find the information they need. To top it all off, we built the site using a WordPress content-management-system so that the Jonathan could easily add new videos and other content whenever he pleases.
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