Meta Titles and Meta Descriptions can help your website gain some big-time search-engine-optimization brownie points. The more brownie points you get, the higher your website appears in a Google search. So let’s examine exactly what the heck these things are and how you can go about getting them into your website.
Here’s a look at the Meta Title and Meta Description that appears for our own site when you do a Google search for Hoboken Website Designer:
In short, both the title and description should be summaries of what is contained in a particular page of your website. Think of it as a book’s Table of Contents. The Meta Title is the name of that chapter and the Meta Description is… a brief description of that chapter.
How to Input the Meta Title and Meta Description:
If your website does not have a content-management-system (CMS), you’re gonna have to ask your website designer to input them. But if you’re fortunate enough to have a CMS like WordPress, there’s a lot of great plugins that make it a breeze to input this meta stuff. We love, and highly recommend, the FV Simpler SEO plugin.
1. Make sure to use the keywords that you want to be found for in both the title and description. That’s why we mentioned both “Hoboken, NJ” and “Website Designer”. But do NOT stuff the Meta Title and Meta Description with these keywords if they are not contained in the actual content of the page!!! The search engines do not like it when you pull tricks on them and you run the risk of getting banned for a vewy vewy long time!
2. Make the title and description inviting. Entice the searcher to click on the link. That’s why we have the text “Ask us for a free estimate!”. It invites the search to come inside and take a looksie and maybe actually ask for that estimate.
3. Keep it short. You only get about 56 characters for the Meta Title and 145 characters for the Meta Description. If you’re a Twitter nerd, you should have no problem with this part.
4. Make sure you have a unique title and description for every single page of the website. Each page has something different in it… right? So your title and description should speak to what unique content is on that particular page.
Hope this helps! Contact us if you have any questions or need help inserting this stuff into your business’ website.