The concept of website learnability is the ease with which people can learn to navigate and interact with your site, and absorb its’ content. The following five principles of learnability can be applied to your website to ensure your customers have a pleasant experience and become more inclined to buy your products or services.
Make user interfaces simple. While this may seem obvious, some web pages end up crowded with too much information, making it difficult for the user to know where to focus his or her attention. Page hierarchy is the key to simplicity, with primary actions immediately visible and secondary options available but not competing. Your site should have structure, but you should avoid burying things under several layers.
This principle is based on the idea that user interfaces are at their best when there are no surprises for the user. This creates a lower learning curve and a greater desire to interact with your website. This allows the user to feel in control of technology and generates more positive emotions toward technology in general and your website in particular.
This principle is similar to simplicity and familiarity. Language should be clear and concise and tell users exactly what they need to know in the simplest terms possible. Fields and buttons should be clearly labeled with the action associated with it. A button should look like a button to increase ease of use.
4. Controls That People Expect
Repeat elements in a rhythmic pattern that potential customers expect to find when visiting any website. A navigation bar running across the top of the screen on a desktop is a widely used feature and expected by most visitors. A familiar set of icons such as social media icons or the magnifying glass as a symbol for “Search” are another method of ensuring a user-friendly experience.
5. Provide Context and Feedback
Explain to your visitor where he or she is in the site and what is happening at that moment. Instructions on an e commerce site can let the user know that he is to review the shipping information on that screen and will not be charged when he clicks “Submit” to move to the next the page. Feedback in the form of visual cues can let the user know that a wait time is necessary while the system completes an action.