The quality, or lack-thereof, of your website design affects the way your customers or prospects see your business and whether they want to do business with you. A website can either improve your business by drawing people in or it could cost you business by scaring them away. Whether it’s the first or second impression, or even the 10th impression someone is getting of your business, it matters big time.
Let’s consider a few analogies to help you get the picture.
WOULD YOU EVER WEAR TATTERED CLOTHES TO A BUSINESS MEETING? NO WAY!
You would never walk into a business meeting wearing tattered clothing, so why would you have an outdated website? The appearance of your website reflects directly upon your business in the same way your physical appearance does.
WOULD YOU HAND A PROSPECT A BUSINESS CARD WRITTEN IN CRAYON? NOPE!
Just as it seems silly to hand someone a business card written in crayon, it seems equally outrageous to allow your website to become outdated. Customers won’t take you seriously. You want a professional looking website that draws customers in and convinces them to stay and do business with you.
WOULD YOU LEAVE GRAFFITI ON YOUR STOREFRONT? ABSOLUTELY NOT!
If someone painted graffiti on your storefront, you would clean it up immediately so that potential customers would know you care for your business’ physical presence. Shouldn’t the same go for your online presence?
If the paint on your physical storefront began to crack and peel, you would hire a painter to spruce up the place. In general, we take care of the things that are important to us. Maintaining an updated business website shows you take pride in your business and that it’s worth your customers’ time and money.
WOULD YOU DRIVE UP TO A BUSINESS MEETING IN A WRENT-A-WRECK? COURSE NOT!
You want to put forth the best representation of your business. You would never arrive at a business meeting in a “rent-a-wreck.” With an outdated website, you are telling potential customers that you don’t care about your business. People will not pursue a business relationship with someone who doesn’t appear to care about their impressions.
SHOULD YOU EVER PRESENT AN OUTDATED WEBSITE? NO!!!!!!!
So… if you now understand how important your website is to generating new clients, and are ready to discuss fixing it up, let’s talk. Contact us now to setup a free consultation.