Effective website copy is key on the road to success. Consider your website as a road map that should lead costumers directly to your door. No matter how nice your site may look, your customers will be detoured by poorly written or out-of-date copy.
One simple task is frequently overlooked while creating web copy: proofreading! It’s amazing how many simple mistakes appear on professional looking websites. Customers automatically question your attention to detail when simple words get misspelled.
When was the last time you gave any thought to what your customers are really looking for when they land on your page? If you’re like most entrepreneurs, you have a message you want your readers to receive, and you know best how to deliver said message. While many business owners are highly knowledgeable in their field, they may overlook what the average customer wants to see when they read about your services.
Great web copy does a few different things:
- It should describe why or how your business stands out above the rest. This answers the question in your viewers mind, “Why should I go to this place? What’s in it for me?”
- It should make an emotional connection with the reader. Your customers should understand that your product or will make them happy, confident, or make or save them money. All these things motivate sales.
- It must include a call-to-action. You need to make it easy for your clients to reach you, then visitors are more likely to initiate contact. Do not make them look your information up in the phone book. Chances are, you will lose them.
Effective content can make all the difference when attracting new customers and retaining the old.