When writing for your website, you have to create valuable content that will get your point across while increasing awareness about your brand. And when building an effective content marketing strategy there are four common content marketing mistakes that should be avoided.
AVOID POOR HEADLINES
The first mistake a lot of writers make is creating a bad headline for your article. Because the headline is the first thing people read, you have to capture their attention the moment they see it. If you don’t know what kind of headline to use, make a few of them and test them live with your content, to see which one attracts the most readers.
AVOID BORING CONTENT
Once you capture the reader with an awesome headline, you want to keep them engaged. It is It’s important and beneficial to show facts and figures, but don’t overwhelm you readers with too many stats that could potentially confuse and lose them; keep it simple, factual, and truthful. Make your point clear, tell your reader why your point is important, and tell them why they should care.
DON’T BRAG ABOUT YOUR SALES
Companies that focus on their own sales revenue and forget the bridge between them and the consumers relationship will likely fail. To prevent this, try the “tell and don’t’ sell” approach. Provide a story of evidence of how your company genuinely brings a positive effect to your customer.
DON’T SPEAK JUST FROM YOUR POINT OF VIEW
Anyone can say their business is great, but what really matters is what the people who utilize your services have to say. Let their voice influence potential future customers. Provide third party testimonials for your business. Trusted media and customer reviews are reliable sources for customers to refer to.
Don’t become trapped by old content habits, catch up with the times and practice these tips to get the most out of your content.