Google’s ‘Chrome’ browser is an incredibly popular web browser. In fact, about 50% of all people that surf the web use Chrome. All other web browsers (Internet Explorer, Firefox, Safari, etc..) have a much smaller market share. So a ton of people that visit YOUR website are viewing your site in a Chrome browser.
Separately, if you look atop your web browser, you’ll see that your website probably says “http://www.website.com” as opposed to “https://www.website.com”. Notice the http vs the httpS.
Chrome recently announced here (https://security.googleblog.com/2016/09/moving-towards-more-secure-web.html) that beginning in January 2017, they’ll be showing a unsecure warning message to your website visitors if your site is still using http and not https.
The reason that Chrome (and probably pretty soon the other browsers too) will be warning visitors to sites with just http is simple: http is less secure than https. An additional security product called an ‘SSL certificate’ needs to be purchased and applied to your site to make it https. You can Google what an SSL certificate is, but basically it adds a strong layer of security.
If you do NOT make the transition, you can expect less website visitors and therefore less business because:
1. Scared visitors – NOBODY wants to see a security warning when they enter your website. They will be frightened and immediately leave for fear of infecting their computer.
2. Decreased Google ranking – Google does NOT want to send visitors to your website if your site is less secure than your competitors. So Google will most likely reduce your site’s rank.
Chrome is trying to encourage website owners to tighten up their security so we can all enjoy a more secure internet. And they’re saying these changes should be made in the very near future before Chrome starts warning visitors in January. And the implications could be bad for your business if you don’t follow their prescription.
I hope I did not get too technical for anyone. Please don’t hesitate to ask if you have questions.
If you wish to proceed with the transition, here’s what would need to happen:
1. SSL CERTIFICATE PURCHASE
We purchase an SSL certificate inside your current hosting account. For those of you with a Godaddy or Network Solutions based account, they both charge about $60/yr for the SSL. Other hosting providers are probably about the same. This cost would just get applied to whatever credit card you have on file with your hosting company.
2. SSL CERTIFICATE INSTALLATION
We (Small Biz Makeover) apply the SSL certificate to your website. Pricing = $99.