To be blunt, the original ecommerce website design was a mess. The organization, the color scheme, the checkout process… it was all in dire need of repair. When website visitors have a difficult time figuring out how to add products to your shopping cart, you’ve got a problem!
Thanks to the upgrade, the owner of this Chicago based billiards book and dvd business reports that a larger percentage of the visitors to the website are now purchasing his products. Plus, because the new site is so much more search-engine-friendly than the previous, there’s a lot more visitors coming to the site to begin with!
Finally, thanks to the WordPress software we installed, the business owner can update the site himself with new products, blog postings, pictures, etc…
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