Do you send postal mailers out to to local residents in the hopes they’ll call to inquire about your services? If so, before you spend another dime on your next mailer, consider the following reasons that a Google AdWords campaign may very likely be a much better approach to bringing you new business.
The concept of website learnability is the ease with which people can learn to navigate and interact with your site, and absorb its’ content. The following five principles of learnability can be applied to your website to ensure your customers have a pleasant experience and become more inclined to buy your products or services.
If you’re wondering what you need to put on your homepage to encourage your potential customers to engage more with your site, we have some ideas for you. Here are five essential features you should include on your homepage to help customers have a positive experience, improve your company’s digital footprint, and increase engagement with your brand.
When you identify long-tail keywords for your business, you have a better chance of driving more traffic to your website and converting that traffic into sales. Long-tail keywords are keyword phrases that consist of four or more words.
Knowing your competition’s online marketing methods can help you discover new ways to connect with your own customers, learn new methods of customer retention, and use data to improve your marketing plan.
The vast majority of your website visitors probably don’t fill out the contact form on your website. So it’s helpful to have another way to generate B2B leads from your website visitors. One clever hack to accomplish this is to use the results from the Google Analytics Network report. This little-known report allows you to identify the computer networks of your website visitors.
In today’s competitive atmosphere, your business needs to run as efficiently as possible. When running a small business, you need to find ways to maximize your time and reduce inefficiencies. … Learn More 4 Technologies That Will Make Your Small Business More Efficient
It’s time to take your Google My Business Listing up a notch and fill it with excellent customer reviews. There are two benefits that come from this.
Google My Business is a free tool offered by Google that helps your customers (especially those searching on mobile devices) to find basic information about your business.
Your “About Us” page may be the most important page on your website. The “About Us” page tells visitors what you do and helps you build a rapport with potential customers. When visitors go to your “About Us” page, they’re interested in learning more than just the facts about your business or the products and services you sell. They want to learn more about you and what your business can do for them. The 5 easy steps will lead to a more effective “About Us” page.
Clients have asked us if this WannaCrypt ransomware can affect their website? And the answer is that your computer and your website…
Snow equals white gold to plowing contractors and hardware stores. But your industry has a white gold moment too. Is your website prepped for the…
If an entire article is devoted to all of what’s “perceived” to be wrong with the software, and nothing right about it, we suggest you retain a healthy dose of skepticism.
The reason that Chrome (and probably pretty soon the other browsers too) will be warning visitors to sites with http, is because http is less secure than https.
Contact forms are an important lead generating tool on your website and how your contact form is designed matters. Here’s 5 tips to help you improve your contact form conversion rate.
Google, Bing and other search engines bring potential customers to your website, but easy-to-use navigation helps keeps visitors there. If it takes a visitor more than a few seconds to find what they’re looking for – they’ll leave. Here’s 3 tips to help improve the surfing experience on your site:
The whole point of sending marketing emails to customers or potentials is to get ‘em to act – to use your service, buy your product, call you for a consultation, etc. So how do you get them to act? Here’s 3 tips that should help.
Google Chrome is going to stop supporting Flash this September in favor of HTML5. What does that mean to you? Well, if your website uses vector graphics or videos, it means a lot.
No one, not even your Business-2-Business website visitors, likes to read boring drivel peppered with buzz words. When you write copy for your site that’s more robotic than not, you won’t make much of an impact.
Your website visitors want to be able to quickly and simply navigate your website. In order to help them seamlessly navigate from page to page, here’s a few navigation styling and design tips to help…
It may be tempting to reduce font sizes or use small font styles to increase the available real estate in your webpage design, but doing so could lose your reader’s interest entirely.
Facebook recently updated the way that the news feed ranks content. When the playing field changes, so should your game…
It may seem as though well-known brands with marketing departments bigger than your entire business have the advantage in reaching the public, but in the mobile world, small to midsize businesses have at least one distinct advantage. They list first in mobile search engine results.
More and more people are using smart phones for searches, and as such already have a phone in hand. The curious, or convenience motivated, will take advantage of the click-to-call functionality.
Have you received a call from a person claiming to represent Google or Google +? Be wary. Fraudsters commonly use this tactic to scam small businesses.
The term parallax website design refers to a new trend of single-page websites that offer visitors a more engaging functionality and graphics experience than a standard multi-page website.
When writing for your website, you have to create valuable content that will get your point across while increasing awareness about your brand. And when building an effective content marketing strategy there are four common content marketing mistakes that should be avoided.
Businesses have yet to utilize Youtube, the second largest and one of the most used search engines in the world. Youtube has provided the media with a more interactive way for businesses to connect and reach out to their listeners.
Clean, colorful, and easy to maintain, flat website design is taking the web by storm. Flat design uses a minimalistic approach, which lends itself well to easy user interface.
Effective website copy is key on the road to success. Consider your website as a road map that should lead costumers directly to your door. No matter how nice your site may look, your customers will be detoured by poorly written or out-of-date copy.
There’s nothing wrong with an occasional stock photo to demonstrate a concept or dynamic, but in general, too many stock photos send the wrong message. Your website visitors may get the impression that you cannot, or will not, display your real facility and staff.
TypeWonder is a fun site that allows you to view your webpage in various font styles, without the need to reprogram everything to see what it will look like.
The three most important things to most website visitors are speed, security and fresh content. If you can deliver a webpage that provides all three of these, as well as engaging information…
Integrating Pinterest with your current social media marketing scheme is a simple and effective way to attract new visitors. 69% of users of the social network Pinterest have found an item that they wound up purchasing through the Pinterest website…
Constant Contact is a leading email marketing service provider. They make it easy to manage your e-mail list and to create more professional designs in your e-mails than you can with regular service providers like Outlook or G-mail…
I’ve seen it way too often, a small business hires a webpage designer to build them a site. The designer purchases the new domain name for the client, and hosting package…
To create a business Facebook page, first you need to have a personal profile on Facebook. This does not mean that you will necessarily have to associate your personal profile with your business profile…
It’s time to set the record straight on what constitutes a mobile site. All websites, already appear on mobile devices…Read More
Another threat to QR codes has more recently emerged… Mobile Visual Search (MVS). MVS is similar to QR code scanning in that you point your phone at something that piques your curiosity, your smartphone scans it, and you’re presented with more info on the product.
Don’t fall victim to the latest SPAM… an onslaught of e-mails from self-proclaimed Search-Engine-Optimization (SEO) experts who insist that they can boost your website rank from wherever the heck your site currently ranks to the top of a Google search.
When you scan a QR code with your smart phone, it takes you to a website address. Businesses use it to give the customer a way to access additional information, maybe even deals, about whatever product or service the customer has just been exposed to.
We reviewed these puppies to give you a better understanding of what they are, how they work, and whether your online advertising campaign can benefit from them.
Meta Titles and Meta Descriptions can help your website gain some big-time search-engine brownie points. The more brownie points you get…
Here ye’. Here ye’. Thy website visitor doth need direction. Make sure to present your visitors with strong calls to action so they know where you want them to go.
Google is making significant, and warp-speed, in-roads into the world of social recommendation with the release of it’s new +1 button. According to SEO Platform BrightEdge, there’s been a 33% increase in Google +1 button placement in the last couple weeks. So you need to become aware of just what the heck this thing is.