In this article, you will learn some of the most effective ways to engage customers on your Facebook business page. Let’s use our friends at…

If you’re lazy, and don’t take any precautions, then you can bet your butt that it’s not a matter of if, but a matter of when the bad guys get in to your website. So at the very least, you should consider implementing these most basic security protocols on your website to scare off the overwhelming majority of bad guys…

Do you send postal mailers out to to local residents in the hopes they’ll call to inquire about your services? If so, before you spend another dime on your next mailer, consider the following reasons that a Google AdWords campaign may very likely be a much better approach to bringing you new business.

The concept of website learnability is the ease with which people can learn to navigate and interact with your site, and absorb its’ content. The following five principles of learnability can be applied to your website to ensure your customers have a pleasant experience and become more inclined to buy your products or services.

If you’re wondering what you need to put on your homepage to encourage your potential customers to engage more with your site, we have some ideas for you. Here are five essential features you should include on your homepage to help customers have a positive experience, improve your company’s digital footprint, and increase engagement with your brand.

When you identify long-tail keywords for your business, you have a better chance of driving more traffic to your website and converting that traffic into sales. Long-tail keywords are keyword phrases that consist of four or more words.

Knowing your competition’s online marketing methods can help you discover new ways to connect with your own customers, learn new methods of customer retention, and use data to improve your marketing plan.

The vast majority of your website visitors probably don’t fill out the contact form on your website. So it’s helpful to have another way to generate B2B leads from your website visitors. One clever hack to accomplish this is to use the results from the Google Analytics Network report. This little-known report allows you to identify the computer networks of your website visitors.

In today’s competitive atmosphere, your business needs to run as efficiently as possible. When running a small business, you need to find ways to maximize your time and reduce inefficiencies. … Learn More 4 Technologies That Will Make Your Small Business More Efficient

It’s time to take your Google My Business Listing up a notch and fill it with excellent customer reviews. There are two benefits that come from this.

Your “About Us” page may be the most important page on your website. The “About Us” page tells visitors what you do and helps you build a rapport with potential customers. When visitors go to your “About Us” page, they’re interested in learning more than just the facts about your business or the products and services you sell. They want to learn more about you and what your business can do for them. The 5 easy steps will lead to a more effective “About Us” page.

If an entire article is devoted to all of what’s “perceived” to be wrong with the software, and nothing right about it, we suggest you retain a healthy dose of skepticism.

The reason that Chrome (and probably pretty soon the other browsers too) will be warning visitors to sites with http, is because http is less secure than https.

Contact forms are an important lead generating tool on your website and how your contact form is designed matters. Here’s 5 tips to help you improve your contact form conversion rate.

Google, Bing and other search engines bring potential customers to your website, but easy-to-use navigation helps keeps visitors there. If it takes a visitor more than a few seconds to find what they’re looking for – they’ll leave. Here’s 3 tips to help improve the surfing experience on your site:

The whole point of sending marketing emails to customers or potentials is to get ‘em to act – to use your service, buy your product, call you for a consultation, etc. So how do you get them to act? Here’s 3 tips that should help.

Google Chrome is going to stop supporting Flash this September in favor of HTML5. What does that mean to you? Well, if your website uses vector graphics or videos, it means a lot.

No one, not even your Business-2-Business website visitors, likes to read boring drivel peppered with buzz words. When you write copy for your site that’s more robotic than not, you won’t make much of an impact.

Your website visitors want to be able to quickly and simply navigate your website. In order to help them seamlessly navigate from page to page, here’s a few navigation styling and design tips to help…

It may be tempting to reduce font sizes or use small font styles to increase the available real estate in your webpage design, but doing so could lose your reader’s interest entirely.

Facebook recently updated the way that the news feed ranks content. When the playing field changes, so should your game…

It may seem as though well-known brands with marketing departments bigger than your entire business have the advantage in reaching the public, but in the mobile world, small to midsize businesses have at least one distinct advantage. They list first in mobile search engine results.

More and more people are using smart phones for searches, and as such already have a phone in hand. The curious, or convenience motivated, will take advantage of the click-to-call functionality.

Have you received a call from a person claiming to represent Google or Google +? Be wary. Fraudsters commonly use this tactic to scam small businesses.

The term parallax website design refers to a new trend of single-page websites that offer visitors a more engaging functionality and graphics experience than a standard multi-page website.